Basis Technologies is a Programmatic advertising and workflow platform for planning, buying, measuring, and optimizing media with enterprise controls. It is typically used by media teams, agencies, programmatic specialists, brand advertisers that need a more scalable way to address disconnected planning and activation, inefficient workflow management, and inconsistent campaign measurement. In a commerce and growth context, the platform is most valuable when teams need better operational discipline, faster decision-making, and clearer performance signals.

Ideal for media teams, agencies, programmatic specialists, brand advertisers that need a dependable platform for programmatic advertising and adjacent workflows.

A media team uses Basis to plan and activate programmatic campaigns, monitor pacing, and standardize reporting across clients and channels.

Delivers business value through faster execution, better signal quality, improved team productivity, and stronger conversion, retention, or governance outcomes depending on the use case.