Built from the definitive book on artificial intelligence in commerce — this platform distills 520 proven use cases, value chain frameworks, technology landscapes, and adoption guidance into a single actionable reference for commerce leaders and practitioners.
OpenAI is rolling out Businesses in ChatGPT, letting companies claim their profiles, manage information, and launch Business Agents to interact directly with ChatGPT's 1.2 billion weekly users. For ecommerce and online service businesses, this creates a new direct-to-consumer channel that surfaces up-to-date product data and enables personalized conversations at discovery moments.
AI tools analyze how large language models represent brands and categories, enabling content and SEO teams to optimize for answer-engine discovery alongside traditional search rankings.
commercetools has launched Labs, a public platform offering free experimental projects, prototypes, and integrations—including a headless CMS and TikTok Shop connector—that customers and partners can clone, modify, and deploy. For commerce teams, Labs accelerates innovation cycles by making AI-assisted prototypes and extensions immediately available, reducing time-to-value from quarters to days.
AI synthesizes market signals, brand context, and historical performance data to generate structured creative briefs and strategic frameworks, accelerating upstream planning cycles.
Amazon is rolling out text-to-shop functionality for Alexa for Shopping to select U.S. customers, with broader availability planned in the coming weeks. The feature lets shoppers add items to carts, complete purchases, and track deals via text—marking Amazon's push to position its own AI agent as the primary shopping tool rather than ceding purchasing control to third-party AI systems.
AI evaluates creative assets against brand guidelines, audience perception data, and competitive context to predict performance before launch — reducing costly misalignment.
Amazon is rolling out 5,000 smart delivery glasses this year, with plans to exceed 20,000 by the end of 2027, enabling drivers to view navigation and delivery instructions directly in their field of view. For commerce operations, the glasses reduce reliance on handheld devices, lower delivery errors through automated alerts, and demonstrate how AR can streamline last-mile logistics at scale.
Glance is integrating True Fit's fit intelligence with AI-powered visual dialogue to help shoppers see how products look on them before purchase, available across 60 million devices this holiday season. For apparel retailers, combining visualization with size recommendations based on real return data could reduce fit-related returns and boost conversion confidence.
Reformation implemented a new AI-backed planning tool that improves product performance evaluation and demand forecasting, helping the newly public apparel brand bolster in-stock rates and full-price selling. For commerce practitioners, AI-enabled demand planning is becoming table-stakes for fast-moving DTC brands competing on inventory accuracy and trend responsiveness.
OpenAI is rolling out Businesses in ChatGPT, letting companies claim their profiles, manage information, and launch Business Agents to interact directly with ChatGPT's 1.2 billion weekly users. For ecommerce and online service businesses, this creates a new direct-to-consumer channel that surfaces up-to-date product data and enables personalized conversations at discovery moments.
commercetools has launched Labs, a public platform offering free experimental projects, prototypes, and integrations—including a headless CMS and TikTok Shop connector—that customers and partners can clone, modify, and deploy. For commerce teams, Labs accelerates innovation cycles by making AI-assisted prototypes and extensions immediately available, reducing time-to-value from quarters to days.
Amazon is rolling out text-to-shop functionality for Alexa for Shopping to select U.S. customers, with broader availability planned in the coming weeks. The feature lets shoppers add items to carts, complete purchases, and track deals via text—marking Amazon's push to position its own AI agent as the primary shopping tool rather than ceding purchasing control to third-party AI systems.
The commerce landscape is being reshaped by artificial intelligence — and the organizations that move with clarity and strategy will define the next decade of retail and digital commerce. This platform is the digital companion to AI Best Practices for Commerce, the definitive book written by practitioners with decades of hands-on commerce transformation experience.
Here you'll find 520 documented use cases mapped to the commerce value chain, strategic frameworks for adoption and implementation, an AI technology landscape segmented by commerce capability, standardized terminology for teams and systems, and actionable guidance to move from AI ambition to grounded execution — all in one structured, practitioner-grade reference.
AI Best Practices
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