The World's Leading
Commerce Transformation Consultancy
A global commerce system integrator helping distributors, manufacturers, brands, and retailers build the digital experiences that drive growth. Simplify Complexity. Maximize Results.
Who we are
Commerce experts who build, ship, and scale
McFadyen Digital is a global commerce system integrator specializing in B2B and B2C digital commerce, marketplace development, and AI-powered solutions. We work with distributors, manufacturers, brands, and retailers to modernize their commerce operations and unlock new revenue channels.
Our approach goes beyond delivery: we design solutions around each client's specific needs, integrate seamlessly with existing systems (ERP, PIM, OMS), and stay as a long-term partner well beyond launch. A 93 NPS score reflects the trust our clients place in us — and our commitment to earning it every engagement.
“We don't build templated solutions. Every engagement starts with deeply understanding our client's business, their systems, and their customers — and we stay invested in their success long after go-live.”
Tom McFadyen, Founder & CEO, McFadyen Digital
What we do
From strategy to execution
Digital Commerce Strategy
From channel selection to business model design, we help enterprises and startups define a commerce strategy that drives measurable growth.
Marketplace Development
We support the full marketplace operator journey — platform selection, architecture, integrations, onboarding, and launch — for B2B and B2C models.
AI Implementation
We design and deploy AI-powered commerce solutions — personalization engines, intelligent search, dynamic pricing, demand forecasting, and conversational commerce — tailored to your business and tech stack.
Composable Architecture
We design and build headless, composable commerce stacks using leading platforms — enabling flexibility, speed, and scalability at enterprise grade.
Readiness & Roadmapping
Our AI readiness assessments and strategic roadmaps give teams a clear, prioritized path from exploration to production deployment.
Global Delivery
We deliver world-class commerce solutions combining the best of global talent with deep local market expertise — from strategy through implementation and beyond.
The publication
AI Best Practices for Commerce
Our team synthesized decades of commerce experience and hundreds of AI implementations into a single authoritative reference. Explore 125+ use cases across every commerce value chain stage, evaluate 875+ AI tools, and build your AI roadmap with confidence.
Ready to talk AI commerce?
Whether you're mapping your AI roadmap, evaluating a pilot, or ready to implement — our team is here to help. No sales pressure, just a conversation with the right domain expert.
Get in touch