Real-Time Alerts & Recommendations

Sportswear brand Slazenger created contextually relevant messaging to consumers across such channels as email, mobile app and web, using AI to automate notification, for example, sending price-drop notifications to consumers who left a product in a shopping cart or put it on a wish list. The brand a 49x ROI from the campaign and a 700% increase in customer acquisition.

A leading retail app increased click-through rates (CTR) by 15% and cut unsubscribe rates by 10% by sending flash- sale notifications at peak activity times. A major banking app boosted CTR 20% with personalized transaction alerts. In fashion, Brazilian ecommerce retailer Dinda achieved a 25% lift in direct open rates using rich notifications and A/B testing. 73 2.1 Market (Go-to-Market & Customer Acquisition) Adobe Analytics reported U.S. online sales reached $10.8 billion on Black Friday 2024, aided by generative AI chatbots that guided shoppers and boosted conversion rates. McKinsey found one global lifestyle brand increased conversions 20% with a generative AI shopping assistant.

Return on investment (ROI) analysis highlights strong potential: Properly timed and personalized alerts can raise conversion rates up to 30%, while a refined push-notification strategy can increase revenue by about 25%.