Product Search & Navigation

Retailers such as Walmart and Target illustrate the power of AI search at scale. Walmart’s generative AI search system enables shoppers to use natural language queries like “Help me plan a football watch party,” surfacing curated product bundles. The company attributed part of its 22% global ecommerce growth in the first quarter of 2025 to this capability. Target integrates machine learning and Internet of Things (IoT) systems for real-time inventory accuracy across more than 2,000 stores, ensuring search results reflect live availability and minimizing customer frustration.

Some Amazon sellers report conversion increases from 26% to 46% after using generative AI tools to enhance product descriptions, illustrating how improved content and smarter search amplify each other. In the B2B sector, 86% of organizations now prefer AI-driven search solutions when upgrading their platforms, according to industry research. AI search improves far more than conversion rates. By surfacing relevant results and automating recommendations, it drives higher order values and reduces returns.