Virtual Fit & Try-On Solutions

Several major retailers have demonstrated how virtual try-on can increase sales and reduce returns. Sephora’s AR mirror, powered by ModiFace, boosted sales by an estimated 31%, with users who tried products virtually converting up to 90% more often than those who did not. L’Oréal Chief Executive Officer Nicolas Hieronimus said its beauty brands hosted more than 100 million digital try-on sessions in 2023, up 150% from 2022.

Walmart also reported success after launching its virtual try-on tool, which allows shoppers to view clothing on personalized avatars. The company expanded into eyewear in 2024 using three-dimensional digital twins of frames. Macy’s return rate dropped below 2% after adopting virtual fitting rooms, according to the retailer.

Retailers using virtual try-on report 30% higher conversion rates and 30% fewer returns, according to Onix Systems. Focal’s 2025 data shows 45% higher buyer confidence and 60% less hesitation at checkout. In the cosmetics sector, Estée Lauder found that AR experiences generated 2.5 times higher lipstick conversions. Across industries, 66% of shoppers who use AR say they are less likely to return purchases.