In-Store Navigation & Wayfinding

Major retailers have begun deploying indoor navigation solutions with measurable success. Kesko deployed BLE- based indoor navigation technology from Navigine across over 100 of its supermarkets in Finland. The solution enabled real-time wayfinding and location-based promotions, increasing average check size by 6%, reaching 50% of cart users with push notifications, and guiding 25% of shoppers along recommended routes. This implementation showcases how indoor navigation can become a platform for personalized marketing.

Morrisons, a major U.K. supermarket chain, developed a tool using Gemini AI models on Google Cloud that enables shoppers to swiftly find products, and reported it was used 50,000 times per day during the Easter 2025 period.

The healthcare sector provides compelling evidence of operational efficiency gains. Navigine deployed smart wayfinding in partnership with Minew to enhance navigation across hospital facilities. The solution enabled short, efficient routes, reduced equipment search time by 20%, and improved patient and staff safety. Similarly, in industrial settings, Navigine supported Halliburton in deploying a tracking system to monitor staff and tools, reducing tool retrieval time by 22%.

The rapid growth of the indoor positioning market reflects strong adoption, with the global retail market size valued at $5.6 billion in 2024 and estimated to grow at a CAGR of 38.9% from 2024 to 2030, according to Grand View Research. Success factors include change management programs to drive customer adoption and integration of navigation data with inventory systems.