Predictive Attention Heatmaps (Pre-Usability)

Sport Chek sought to optimize website visitor focus on its free shipping banner by working with Attention Insight, whose AI-powered attention-predicting tool was trained on millions of eye-tracking studies to determine what leads people to view various parts of a web page. The AI system recommended making the free shipping banner more visually prominent with vivid colors, icons, and a border while clearing away other distracting elements and links. The result was a 7.3% increase in transactions with 99.5% confidence, according to an Attention Insights case study.

Muc-Off, an online retailer of cleaning products for bikes and motorcycles, used heatmap technology from Dragonfly AI to learn how users scrolled and clicked through its homepage and found where visitors were leaving the site. That led them to make changes in the position of key elements, leading to a 106% increase in purchases, according to Dragonfly.

The market for AI-powered heatmap analytics will grow from $4.02 billion in 2025 to $8.69 billion in 2029 at a compound annual growth rate of 21.3%, according to The Business Research Company. The research firm cites as drivers the growing need for real-time audience insights as digital investments grow, and an increased focus on personalized marketing campaigns.