Tariff and Trade Cost Impact on Pricing

A furniture manufacturing and design company, MillerKnoll, publicly described in April 2025 how the organization uses AI-powered scenario planning to model the impact of disruptions across its supply chain, including tariffs and trade compliance policies. The supply chain planning systems manager stated that the tool helps the company evaluate sourcing options, anticipate risks, and align team strategy before tariff changes affect margins or customer delivery commitments. The supply chain orchestration provider reported that the solution can be deployed in as few as 21 days, and that scenario planning usage among its customer base surged 45% after the new U.S. administration took office in January 2025, with automotive sector activity reaching 4.5 times normal daily levels during the final week of March 2025.

In the B2B pricing domain, a 2025 Zilliant Business Tariff Impact Survey of 400 senior executives found that 44% of U.S. businesses plan to pass tariff costs to customers, while 42% report shifting suppliers or sourcing regions and 45% are reducing operational expenses to offset tariff costs. The survey, conducted by Censuswide among CEOs and chief revenue officers at companies exceeding $250 million in revenue, also revealed that competitive pricing pressures (33%) ranked as the primary pricing challenge in 2025, with tariff and trade uncertainty tying at 27% as the top concern over the next 12 to 24 months. A separate trade compliance AI provider, KYG Trade, published a 2025 case study demonstrating how AI-assisted tariff classification for bundled products originating from China identified that a lower 3.5% tariff rate could be applied instead of the default 10% rate, yielding direct cost savings on each shipment.