Visual Search Optimization

CCC Group, one of the largest footwear retail companies in Central Europe operating more than 1,000 stores across 29 countries, partnered with deep-tech firm Yosh.AI to implement visual search across its e-commerce platforms beginning in August 2020. As reported by Think with Google, the footwear retailer improved its conversion rate by four times compared to traditional keyword search after deploying the visual search tool. Within less than one year of implementation, the number of visual product searches exceeded one million, with an average of 150,000 searches per month in 2021, according to Yosh.AI case documentation. The head of e-commerce campaigns at CCC Group noted that consumers using visual search were more likely to add products to their baskets and complete purchases than those relying on keyword search.

In the fast-fashion sector, the online fashion retailer PrettyLittleThing achieved a 269% return on investment in revenue and a 130% increase in conversion rate after implementing visual search capabilities, according to a 2022 Syte case study. Similarly, home decor marketplace Yestersen reported a conversion rate increase of 186% and an 851% return on investment in monthly revenue after launching camera-based search functionality on its website. The European fashion marketplace Zalando reported an 18% rise in customer engagement after adding visual search to its platform, according to a 2025 Imagga analysis. These results demonstrate that visual search optimization delivers disproportionate returns in categories where product aesthetics drive purchase decisions, particularly fashion, footwear, and home furnishings.