IoT (Internet of Things)

The Internet of Things (IoT) refers to the network of physical devices—sensors, appliances, industrial equipment, wearables, vehicles, and more—embedded with connectivity and computing capabilities that allow them to collect and exchange data with other systems over the internet. IoT devices generate continuous streams of real-world operational data, from temperature readings and location signals to usage patterns and equipment health metrics, enabling remote monitoring, automation, and data-driven decision-making.

In commerce and retail, IoT enables a range of capabilities that were previously impractical: smart shelves that detect inventory levels in real time, connected fitting rooms, supply chain sensors that track goods from factory to customer, and in-store analytics derived from foot traffic sensors. When combined with AI, IoT data can power predictive replenishment, dynamic pricing based on real-time stock and demand signals, preventive maintenance for retail infrastructure, and hyper-personalized in-store experiences. As IoT deployments scale, the volume and velocity of data they produce make AI-driven analysis essential for extracting actionable intelligence.