Anthropic announced the appointment of KiYoung Choi as Representative Director of Korea, ahead of opening its third Asia-Pacific office in Seoul. Choi brings over 30 years of technology leadership experience from roles at Snowflake (General Manager, Korea), Google Cloud, Adobe, Autodesk, and Microsoft. He will lead go-to-market strategy and build local partnerships to support Korean enterprises and startups adopting Claude.
Korea represents one of Anthropic's most active markets, with Claude usage 3.5 times higher than expected for population size, skewing toward technical and creative work. Existing customers include SK Telecom (largest telecom in Korea) using Claude for custom AI customer service, and Law&Company deploying Claude for AI-powered legal research. For commerce practitioners, this localized leadership and office infrastructure enables faster enterprise adoption cycles, regulatory alignment, and developer community engagement in a sophisticated AI market.
Anthropicʼs Korea team will focus on enterprise partnerships, government and research institution engagement, and developer community support. The timing reflects competitive pressure in Asia-Pacific, where other AI providers are similarly expanding regional operations to capture high-growth markets.