Google has rolled out a new "Generative AI" section in Search Console, available at Performance > Search Results > Generative AI (Practical Ecommerce). The section reports on a page's visibility in AI Overviews and AI Mode, as well as genAI features in Discover, and includes URLs with impressions in Google's AI answers, the number of impressions for each URL within a set period, and searcher countries and devices by URL (Practical Ecommerce).
An impression is counted when a URL appears anywhere in an AI answer, regardless of whether a searcher actually views it (Practical Ecommerce). URLs that appear after clicking "Show more" or "Show all" in AI Overviews count as impressions, even if not visible without additional user actions. The section provides no filters to identify which search feature produced which impressions and no click-through data (Practical Ecommerce). To make the data actionable, ecommerce practitioners can download top-traffic URLs from the standard Performance report, combine them with top-impression URLs from the Generative AI section in Excel, and identify high-traffic pages with low AI visibility for optimization and low-traffic pages with strong AI impressions for ranking improvements (Practical Ecommerce).
Concurrent with the rollout, Search Console now allows sites to block content and URLs from appearing in AI answers through a new feature at Settings > AI controls > Search generative AI, which defaults to allowing content (Practical Ecommerce).