Kyle Montgomery, a commerce lead at Astound Digital and co-founder of the AI-first gifting startup Generous, shared a strategic framework for agentic commerce in a Salesforce blog post. He breaks the space into three buckets: off-site agents (AI-powered answer engines and search tools where consumers already shop), on-site agents (AI handling customer service and purchase guidance on your own storefront via platforms like Salesforce Commerce Blog), and back-office agents (AI accelerating site development and operations).
For commerce practitioners, this framework cuts through the hype and offers actionable priorities. Montgomery recommends small businesses start with off-site optimization—ensuring product data and brand voice are accessible to external AI agents—then build toward on-site and back-office capabilities over time. At his consulting firm Astound, Salesforce Commerce Blog, demonstrating measurable ROI from agentic workflows.
Montgomery also leads the Commerce Crew, Salesforce Commerce Blog sharing knowledge on commerce technology and AI strategy. His parting advice: start experimenting within security guidelines and share learnings—success or failure—with your team and peers.