Retailers Deploy AI for Visual Search and Discovery
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Lowe's Mylow AI assistant triples online conversion rates

Lowe's reported that customers using its Mylow AI assistant achieve triple the conversion rate of non-users, with the tool handling over 25 million questions since launch in 2025. For commerce teams, the result demonstrates that well-designed agentic AI experiences can materially drive purchasing decisions and justify investment in customer-facing AI tools.

Lowe's has made artificial intelligence a strategic priority, elevating AI in executive titles and deploying AI tools across both consumer and Pro business segments. The company built Mylow, an AI assistant developed with Digital Commerce 360 - AI, which Digital Commerce 360 - AI.

The business impact is substantial: Digital Commerce 360 - AI, according to CEO Marvin Ellison. For commerce practitioners, this result validates the ROI of agentic AI design—when built with guardrails and real-world testing, AI assistants can become direct drivers of purchasing behavior rather than convenience features.

Lowe's also launched Materials Lists, an AI tool for Pro customers that Digital Commerce 360 - AI. These initiatives reflect a broader trend: retailers investing in AI infrastructure—Lowe's operates an AI Foundry IDE for internal development—to improve both consumer and B2B segments amid macro consumer headwinds.

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