AI transforms fashion and specialty retail operationsAI-generated Zalando's AI transforms fashion retail with 90% generated content
Retail / DTC › Clothing and Clothing Accessories Retailers
Zalando co-CEO David Schröder revealed that AI now powers 90% of Concept Store content, reduced returns by 10%, and attracted 10 million users to its AI shopping assistant in the first quarter. For commerce practitioners, the shift from keyword search to conversational AI represents a fundamental change in how retailers will compete and serve customers across Europe.
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