Boot Barn

Retailers balance AI agents with loyalty and emotional connection in omnichannel

Executives from Ulta, Stitch Fix, and Tapestry discussed how AI and agentic platforms are reshaping omnichannel retail at CommerceNext, emphasizing that discovery is shifting to agents and LLMs while brand consistency across touchpoints remains critical. For commerce teams, the insight is clear: AI recommends solutions to problems, not brand names, so loyalty programs and human relationships remain the durable connective tissue that drives conversions.