Organisation

Gartner

Also known as: Gartner

Articles
5
Coverage
Jun 11, 2026 – Jul 27, 2026
Type
company

Themes

Retailers deploy AI for personalized health and wellness servicesAI-generated

Schnucks launches VitalityIP health-tracking AI shopping assistant

Retail / DTC › Grocery and Convenience Retailers › Supermarkets and Other Grocery Retailers (except Convenience Retailers)
CDPLLM

St. Louis grocer Schnucks partnered with Boston-based VitalityIP to launch an AI assistant in its Rewards app and website that offers nutrition guidance, meal ideas, and personalized product recommendations based on health conditions and dietary preferences. The move signals a shift toward agentic shopping where AI agents mediate purchasing decisions based on health goals rather than traditional search or shelf placement, reshaping how brands compete for consumer trust.

AI and automation reshape commerce operations and workflowsAI-generated

commercetools defines autonomous commerce as AI-driven operations layer

Media / Information Technology › Software Publishers
AnalyticsESB / iPaaS+1

commercetools published a comprehensive guide explaining autonomous commerce as an operating model where AI agents execute commerce operations in real time, distinct from agentic commerce which focuses on consumer shopping experiences. For commerce practitioners, autonomous commerce promises faster decision-making, reduced operational costs, and the ability to scale without proportional headcount increases through agent orchestration.

Generative AI tools outperform brand-built customer service solutionsAI-generated

Gartner: Third-party AI tools beat brand chatbots in customer service

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
LLM

Customers are three times more likely to use third-party generative AI tools like ChatGPT and Claude for customer service than brand-owned chatbots, with third-party AI usage doubling in the past year while company chatbot adoption remained flat since 2022. Commerce leaders investing in proprietary chatbots without intentional adoption strategies risk poor ROI if customers prefer trusted, general-purpose AI tools they already use daily.

Retailers deploy AI for pricing, promotions, and forecastingAI-generated

Shopify publishes AI-forward product data management guide for 2026

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommercePIM+1

Shopify released a comprehensive guide on product data management for ecommerce, emphasizing that AI-referred orders grew 13 times year-over-year in Q1 2026 and convert 50% higher than organic search. For commerce teams, complete and machine-readable product data is now critical to visibility in AI-powered discovery systems, where missing attributes can cut selection probability by 20-40%.

Agentic AI transforms commerce operations and customer serviceAI-generated

Google's Universal Commerce Protocol enables AI-driven checkout experiences

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
ESB / iPaaSEcommerce+1

Google released the Universal Commerce Protocol (UCP) in January 2026 to standardize how AI agents and merchants exchange information and complete transactions. For commerce practitioners, UCP unlocks a new high-intent sales channel where AI-referred retail visitors convert 42% more than non-AI visitors, while merchants retain control over pricing, inventory, and fulfillment.