Product

Databricks

by Databricks

Also known as: Databricks

Articles
1
Coverage
Aug 5, 2026
Type
Data Platform

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Articles

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AI Boosts Retail Conversion Through Personalized Customer Decisioning

PetSmart Drives 22% Salon Booking Lift with AI Decisioning

Consumer Services › Other Personal Services › Pet Care (except Veterinary) Services
CDPData+1

PetSmart used AI-powered decisioning built on Databricks and Hightouch to test thousands of message combinations and boost grooming salon bookings by 22%. For commerce marketers, the case shows how AI can automate campaign optimization at scale while freeing teams to focus on strategy and creative direction.