Gemma

Agentic storefronts drive 20% of retail sales in 2025 holiday season

AI agents accounted for $262 billion in holiday spend and 20% of all retail sales during the 2025 season, with 90% of surveyed brands now using AI to personalize shopping experiences. Commerce teams must rethink e-commerce from static websites to conversational, full-funnel agentic storefronts that reduce friction and capture intent data unavailable in traditional click-based models.