Product

Otto

by Williams-Sonoma Inc.

Also known as: Otto

Articles
2
Coverage
Aug 31, 2026 – Sep 3, 2026
Type
AI Assistant

Themes

Articles

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AI assistants transform customer engagement in retail

Williams-Sonoma AI assistants Olive and Otto boost conversion rates

Retail / DTC › Furniture and Home Furnishings Retailers › Furniture Retailers
CDPSearch

Williams-Sonoma launched AI shopping assistants Olive and Otto across its brands, with Olive users converting at three times the rate of non-users and Otto resolving over 70% of customer engagements without human handoff. The results demonstrate how first-party data combined with AI can meaningfully lift both engagement and revenue per visit in high-touch retail categories.

AI-powered commerce tools drive measurable revenue growth

Williams-Sonoma's AI assistants drive 620% revenue growth in Q2

Retail / DTC › Furniture and Home Furnishings Retailers › Furniture Retailers
CDPSearch

Williams-Sonoma reported that revenue from its Olive AI assistant grew 620% since the start of the year, with customers using the tool converting at three times the rate of other shoppers. For commerce teams, the results validate AI-powered product discovery and personalization as concrete revenue multipliers, not just engagement metrics.