Product

Shopify

by Shopify

Also known as: Shopify

Articles
2
Coverage
Jul 1, 2026 – Jul 8, 2026
Type
Ecommerce Platform

Themes

Articles

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AI Hype Versus Business Value in Retail

Pentland Brands Prioritizes ROI Over AI Tool Count in Retail

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsEcommerce

Pentland Brands VP Ana Machado da Silva told Shoptalk Europe 2026 that retail AI success depends on disciplined business outcomes, strong data foundations, and enterprise-wide adoption—not the number of tools deployed. Commerce leaders should align every AI investment with measurable ROI and clear commercial objectives rather than chasing technology for its own sake.

AI Order Management and Fulfillment Transforms Retail Operations

OLLY builds agentic commerce playbook with Claude and clean data

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers
EcommerceLLM+1

Jennifer Peters, Director of DTC and MarTech at OLLY (a Unilever supplement brand), shared a grounded approach to agentic commerce optimization—fixing data structures, enhancing feeds, and adding FAQs—without chasing AI hype. For commerce practitioners, the lesson is clear: strong fundamentals and clean schemas matter more than flashy AI features when building for agent-ready commerce.