BBVA has integrated OpenAI's ChatGPT Enterprise across its organization, with over 100,000 employees now using the tool and custom GPTs built for specialized workflows in legal, risk, and customer service. For commerce and fintech practitioners, this demonstrates how regulated financial institutions can scale generative AI securely while achieving measurable efficiency gains—an 80% improvement in selected workflows—and reshaping banking operations end-to-end.

AI in Commerce News

BBVA deploys ChatGPT Enterprise across 100,000 employees globally