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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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THEMEAI-driven traffic and customer journey measurement evolvesVENDORSemrush
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AI-driven traffic and customer journey measurement evolvesAI-generated

Google Analytics 4 Launches AI Assistant Channel for Traffic Tracking

Analytics

Google Analytics 4 introduced an "AI Assistant" channel in May that measures and analyzes traffic from generative AI platforms including ChatGPT, Gemini, and Claude. For commerce practitioners, this new tracking capability reveals which AI-driven queries lead to site citations and clicks, enabling optimization of content strategy around AI discovery.

Jul 15, 2026View full article →
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