Merkle research across 100 large enterprises found that 88% have deployed at least one AI application since late last year, but only 6% can draw a straight line to EBITDA value. The 82-point gap reflects a critical distinction between performative AI activity and disciplined execution that actually moves the needle on profitability.

AI in Commerce News

Merkle: 88% of Retailers Deployed AI, Only 6% Proved ROI