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AI in Commerce News

Curated coverage of artificial intelligence across retail, B2B distribution, e-commerce platforms, funding, and policy — organized by topic and continuously updated.

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VENDORUnilever
Viewing news filtered by organisation Unilever.Open organisation page →

AI-generated. Summaries are AI-generated from cited sources. Click through for the original report.

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AI transforms retail operations from marketing to logisticsAI-generated

Dollar Shave Club cuts ad costs 90% with generative AI

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers

Dollar Shave Club created a viral campaign for its Ball Spray product in one week using generative AI tools, spending just $400 compared to traditional production costs. The shift enables faster creative iteration and lets brands reclaim irreverent voice while reducing agency dependency—a model commerce teams can apply to speed up their own marketing workflows.

Jul 15, 2026View full article →
AI Order Management and Fulfillment Transforms Retail OperationsAI-generated

OLLY builds agentic commerce playbook with Claude and clean data

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers

Jennifer Peters, Director of DTC and MarTech at OLLY (a Unilever supplement brand), shared a grounded approach to agentic commerce optimization—fixing data structures, enhancing feeds, and adding FAQs—without chasing AI hype. For commerce practitioners, the lesson is clear: strong fundamentals and clean schemas matter more than flashy AI features when building for agent-ready commerce.

Jul 1, 2026View full article →
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