Marketing & CRMEnterprise, Mid-market, Agencies

Skai (formerly Kenshoo)

Manages large-scale campaigns across major “walled gardens” such as Google, Amazon, and Meta.

📋

Overview

Skai (formerly Kenshoo) is an Omnichannel marketing platform for search, social, retail media, and app advertising with optimization and analytics capabilities. It is typically used by enterprise media teams, performance marketers, agencies that need a more scalable way to address channel silos, inconsistent optimization logic, and weak visibility across commerce media. In a commerce and growth context, the platform is most valuable when teams need better operational discipline, faster decision-making, and clearer performance signals.
⚙️

What the Tool Does

is an Omnichannel marketing platform for search, social, retail media, and app advertising with optimization and analytics capabilities. In practice, it helps teams operationalize workflows such as Cross-channel optimization, budget pacing, bid management, retail media workflows, performance analytics.
🎯

Business Problem It Solves

Helps organizations solve channel silos, inconsistent optimization logic, and weak visibility across commerce media. It reduces manual effort, improves data quality or decision quality, and gives teams a more repeatable operating model.
🤖

AI Capabilities

Uses AI or advanced automation to support paid media, retail media, search marketing, social advertising. Depending on deployment, the platform can assist with prediction, ranking, segmentation, optimization, and decision support.
✅

Key Capabilities

  • Strong retail media capabilities
  • broad channel coverage
  • enterprise reporting
  • commerce-focused optimization
🏢

Ideal Target Organization

Ideal for enterprise media teams, performance marketers, agencies that need a dependable platform for paid media and adjacent workflows.
💡

Typical Use Case

A global brand uses Skai to coordinate search, social, and retail media investment from one operating layer.
📈

Business Value Generated

Delivers business value through faster execution, better signal quality, improved team productivity, and stronger conversion, retention, or governance outcomes depending on the use case.

Integration Ecosystem

Amazon AdsWalmart ConnectGoogle AdsMeta AdsApple Search Ads

Commerce Value Streams Served

Commerce Value Chain - Market
🔗

Related Use Cases

1
Share

Last updated: June 1, 2026