McFadyen Digital · Case Studies

Real-world AI in Commerce

205 documented AI implementations across commerce — filterable by industry, value chain, technology, and outcome. Every entry is sourced and quantified where the data exists.

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Case Studies

Real-world AI implementation case studies for commerce — filter by value chain, industry, business model, technology, and outcome to find the deployments closest to your own.

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Showing 1–16 of 16 case studies.

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Grocery and Convenience Retailers2025
Morrisons

Morrisons reaches 50,000 daily searches with Gemini AI in-app product finder built on Google Cloud

UK supermarket chain Morrisons launched an in-app Product Finder powered by Gemini AI models on Google Cloud — using BigQuery and Cloud Run — to help shoppers instantly locate items by aisle and shelf position. The tool saw 50,000 daily uses during the Easter 2025 peak period, reducing shopper frustration during seasonal store rearrangements.

50000 searches/dayDaily Uses at Peak
10000000 customers/weekWeekly Customers Served
Generative AIB2C
Grocery and Convenience Retailers2025
Walmart

Walmart's Scintilla insight platform collects 3.4 million customer responses in 2024; subscribing suppliers grow omni sales 15% faster than non-subscribers

Renamed from Luminate to Scintilla in 2025, Walmart's supplier insight service gathered 3.4 million verified responses from its Customer Spark Community panel in 2024 — and suppliers who subscribe outpaced non-subscribers with 15% higher omni sales growth.

3400000Customer Responses
15%Omni Sales Lift
Machine Learning (classification)B2B
Grocery and Convenience Retailers2024
Amazon

Amazon removes Just Walk Out from Amazon Fresh grocery stores, shifts to Dash Cart as smart cart shoppers spend 10% more

Amazon's Just Walk Out technology — originally deployed in Amazon Fresh large-format grocery stores — was replaced in 2024 with Amazon Dash Cart smart shopping carts after customer research showed large-store shoppers preferred real-time spending visibility. Dash Cart shoppers at Amazon Fresh spend 10% more than non-Dash Cart shoppers, with 98% customer satisfaction and over 80% repeat usage rates. Just Walk Out continues to expand in small-format third-party locations.

10% more vs. non-Dash CartDash Cart Shopper Spend Premium
98%Dash Cart Customer Satisfaction
80% of daily transactionsRepeat Dash Cart Usage
140 locations+Just Walk Out Third-Party Locations
Computer VisionB2C
Grocery and Convenience Retailers2024
ASDA

ASDA scales mobile test coverage by 50% and cuts manual testing effort by 70% with Perfecto AI

UK supermarket giant ASDA adopted Perfecto AI's cloud-based testing platform to automate mobile and web testing across its ecommerce site, mobile app, Scan & Go, and Rewards apps — achieving a 50% increase in test coverage, 70% reduction in manual testing effort, and a 4x expansion in device and OS coverage.

50%Test Coverage Increase
70%Manual Testing Reduced
4x increaseDevice & OS Coverage
Generative AIB2C
Grocery and Convenience Retailers2024
65-year-old European retailer; 20,000+ employees; hundreds of stores/warehouses; 15,000+ products; 18+ years online

European retailer cuts €2M in operating costs in 90 days with AI SKU rationalization

Using ThroughPut AI, a 65-year-old European retailer reprioritized 150 high-value SKUs and trimmed 200 low-demand items, reducing operating expenses by €2 million within 90 days and identifying up to €10 million in bottom-line impact per facility.

2€MOperating-cost reduction
90 daysTime to measurable ROI
10€MBottom-line impact per facility
200 SKUsLow-demand SKUs trimmed
ForecastingB2C
Grocery and Convenience Retailers2024
Farmer's Fridge

Farmer's Fridge cuts IoT connectivity costs in half across 2,000+ smart vending locations by switching to Hologram

Chicago-based fresh food retailer Farmer's Fridge migrated its fleet of 2,000+ IoT-connected refrigerated kiosks to Hologram's cellular platform, cutting IoT network costs by 50% and achieving what CEO Luke Saunders called one of the company's highest ROI investments.

50%IoT Connectivity Cost Reduction
2000+Vending Locations
22 U.S. marketsMarkets
ForecastingB2C
Grocery and Convenience Retailers2024
Kesko

Finnish grocery chain Kesko lifts average transaction value 6% with BLE-powered smart cart navigation

Kesko deployed Navigine's Bluetooth LE indoor navigation across 98 Finnish supermarkets, equipping shopping carts with tablets that guide shoppers to products in real time. The system raised average check size by 6%, reached half of all cart users with targeted push promotions, and routed one in four shoppers along optimized paths.

6%Avg. Check Increase
50%Cart Users Reached via Push
25%Shoppers on Guided Routes
98 supermarketsStores Deployed
Indoor Positioning / RTLSB2C
Grocery and Convenience Retailers2024
Walmart Inc.

Walmart deploys agentic AI and computer vision to cut out-of-stock events 30% in pilot stores

A pilot of autonomous inventory management using computer vision, shelf sensors, and agentic AI reduced out-of-stock events by 30% within six months; broader deployment of inventory robots across 500+ stores has also reduced inventory inaccuracies and manual labor costs.

30%Out-of-stock reduction
6 mo.Duration
Computer VisionB2C
Grocery and Convenience Retailers2024
Walmart

Walmart expands virtual try-on from apparel avatars to eyewear with 3D digital twins of frames

Walmart launched virtual clothing try-on for shoppers using personalized avatars, then expanded into eyewear in January 2024 using 3D digital twin technology across 750 initial frame styles — later growing to more than 1,700 by mid-2025.

750 frames (Jan 2024)Eyewear Styles
1,700+ framesEyewear Styles
Computer VisionB2C
Grocery and Convenience Retailers2024
Walmart Inc.

Walmart's route optimization AI eliminated 30 million miles and prevented 94 million pounds of CO₂ emissions

Walmart's proprietary AI-driven route optimization system — which won the 2023 Franz Edelman Award — bypassed 110,000 inefficient delivery paths, eliminated 30 million unnecessary miles, and prevented 94 million pounds of CO₂ emissions.

30 million mi.Miles eliminated
94 million lbsCO₂ prevented
Optimization / Operations ResearchB2C
Grocery and Convenience Retailers2024
Walmart Inc. / The Home Depot

Walmart's Route Optimization technology — now available as SaaS — helps Home Depot target same-day delivery for 90% of the U.S.

Walmart's proprietary AI route optimization system eliminated 30 million unnecessary miles and 94 million pounds of CO₂ emissions, won the 2023 Franz Edelman Award, and is now commercialized via Walmart Commerce Technologies for third-party retailers including The Home Depot.

30 million mi.Miles eliminated
94 million lbsCO₂ prevented
98.5%GoLocal on-time rate
Optimization / Operations ResearchB2C
Grocery and Convenience Retailers2023
Albertsons Companies

Albertsons uses weather-driven demand analytics to forecast soup, chili, and coffee sales fluctuations

Albertsons Companies Inc. uses weather-adjusted demand forecasting to anticipate demand shifts for weather-sensitive products, including soups and chilis that spike in Northeastern fall weather, and coffee that fluctuates 5% on average — rising up to 10% during cool spells.

5% avg. weather-driven varianceCoffee Sales Fluctuation
10% above typical (cool periods, NE)Coffee Peak Uplift
ForecastingB2C
Grocery and Convenience Retailers2023
Auchan

Auchan unifies web and mobile testing with Katalon to accelerate e-commerce DevOps delivery

French multinational retailer Auchan adopted the Katalon platform including Runtime Engine, TestCloud, and TestOps to automate web and mobile testing across browsers and devices, reducing manual regression work and improving release reliability for its e-commerce and order management systems.

Machine Learning (classification)B2C
Grocery and Convenience Retailers2023
Instacart

Instacart cuts event-research time 50% with PredictHQ AI-powered event tracking and polygon mapping

Instacart's Platform Excellence Operations team partnered with PredictHQ to replace hundreds of hours of manual city-event research with an AI-powered API integration, cutting research time by 50% and freeing the team to focus on real-time fulfillment protection across 80,000+ stores.

50% reductionResearch Time Saved
400+ hours/yearAnnual Research Time
80,000+ stores in US and CanadaStores Covered
ForecastingB2C
Grocery and Convenience Retailers2023
Walmart Inc.

Walmart uses AI/ML to position holiday inventory across 4,700 stores and fulfillment nodes

By layering historical sales, online search trends, macroeconomic signals, and a patent-pending anomaly-forgetting capability, Walmart's AI/ML engines optimize holiday inventory placement end-to-end across its omnichannel network.

4,700 storesStores connected
omni physical + digitalChannels integrated
ForecastingB2C
Grocery and Convenience Retailers2023
Walmart

Walmart uses big data analytics to optimize inventory across thousands of stores in real time

Walmart deploys AI and big data analytics combining historical and real-time signals to forecast demand and optimize inventory placement across its massive retail network, underpinning its ability to serve 200 million shoppers during peak events.

200M shoppers (Black Friday)Shoppers at Peak
10,500+ stores globallyStore Network
ForecastingB2C