Case Studies

Pacers Sports & Entertainment built the NBA's first live in-arena captioning service using Azure AI Foundry, cutting speech-to-text error rates by 87% and reducing model training time from five days to two minutes.

Sinclair used Fabric Studio (powered by AWS) and IMDb licensed data to automate metadata management for its film and television catalog, reducing manual data entry and achieving year-over-year ratings increases across its Comet, Charge, and TBD networks.

Square Enix built a proprietary AI-driven Customer Data Platform (Single Gamer View) on Google Cloud, achieving a 20% overall increase in email marketing performance and a 10% increase in game retention and completion rates through personalized communications.

The Atlanta Hawks NBA franchise used Sprout Social's content analytics, A/B testing, and social listening features to achieve 127.1% growth in video views and 170.1% Facebook audience growth in a three-month period, while delivering measurable results to 35+ corporate partners.

Netflix's AI-driven Pensive platform uses a rules engine augmented by ML clustering to classify and automatically fix failed batch and streaming data jobs — reducing manual operational burden across the world's largest cloud-based streaming data platform.

New Zealand property platform OneRoof used Braze Intelligent Timing's machine-learning send time optimization alongside behavioral segmentation and localized listing recommendations to increase click-to-open rates by 23%, drive a 218% uplift in total clicks to property listings, and achieve a 57% increase in unique clicks.

BluTV overhauled its mobile subscription page using data-driven interface redesign and testing, achieving a 42%+ uplift in subscription conversion rate across an 89,290-visitor test over 19 days.

Investing £1.2 million in AI-driven programmatic display advertising, The Economist reached 650,000 targeted potential subscribers, achieved a campaign ROI exceeding 10:1, and drove £12.7 million in subscriptions and supplementary revenue — while a separate Google Display campaign generated a 50% lift in brand awareness and a 30% CPM reduction.