Basis Technologies

Basis Technologies (formerly Centro) is an enterprise advertising automation platform that provides a unified environment for planning, buying, managing, and reporting on digital media campaigns across programmatic, direct, search, and social channels. The platform consolidates workflows that marketing teams would otherwise manage across multiple disconnected tools, and incorporates AI-driven features for campaign optimization, anomaly detection, and budget pacing recommendations.

For enterprise commerce and retail media teams, Basis Technologies addresses the operational complexity of running large-scale digital advertising programs. Managing significant media budgets across dozens of channels and thousands of line items requires automation to avoid costly errors, missed optimizations, and reporting gaps. The platform's AI capabilities help analysts identify underperforming placements and reallocate spend in near real time, while its unified reporting layer gives leadership a consolidated view of media efficiency — an increasingly critical requirement as retail media networks, social commerce, and programmatic channels multiply.