Digiday, Glossy, and Modern Retail will convene the second iteration of AI Marketing Strategies on September 24 in New York City, bringing together brand leaders, agency executives, analysts, and technology providers to explore AI practices that are reshaping modern marketing. The event will feature standout case studies and emerging practices from brands including Samsung, Bayer, David's Bridal, and Dolce&Gabbana Beauty across product discovery, personalization, targeting, and creative generation.
The paradigm has shifted for marketers: the risk has flipped from being first with AI to being last. Brands and agencies now face pressure to use AI in ways that drive performance, efficiency, and scale, with many moving from early experimentation to strategies that put AI firmly in the spotlight. For commerce practitioners, this event offers practical clarity on how teams are integrating AI without disrupting workflows, evaluating tools and partners, and measuring impact beyond experimentation.
Speakers will include Allison Stransky (CMO, Samsung America), Patrizia Ranzi (Head of Media, Digital & CRM – Americas, Dolce&Gabbana Beauty), Glenniss Richards (senior director, digital media activation, Bayer), and Chris Maliwat (SVP, e-commerce, digital growth and paid media, David's Bridal).