Omio, a multimodal travel platform connecting millions of travelers with trains, buses, ferries, and flights, is reimagining travel discovery through conversational AI powered by OpenAI. In 2023, Omio launched one of the earliest travel experiences available through ChatGPT (OpenAI News), connecting OpenAI models directly to Omio's transportation inventory and booking systems. The integration enables travelers to ask natural-language questions such as "What's the fastest route from Rome to Florence?" and receive real, bookable journeys in return, grounded in live transportation data and pricing (OpenAI News).
Beyond customer-facing applications, Omio is using OpenAI's tools to transform internal operations. Every engineer at Omio now uses Codex throughout the software development lifecycle, from research and planning to coding and testing (OpenAI News). The company estimates that many products can now be built in roughly 20% of the time previously required, with projects that used to take several developers a quarter now completed by one developer in around a month (OpenAI News). For commerce practitioners, this illustrates how conversational AI can simultaneously enhance customer experiences and dramatically accelerate product development, enabling faster experimentation and decision-making.
Omio's approach emphasizes human accountability while leveraging AI for acceleration. The company has expanded AI adoption beyond engineering into business functions across the organization, maintaining the principle that "responsibility and accountability stay with people" while AI helps teams develop, analyze, and decide faster (OpenAI News). This model—combining broad AI access with strong governance—demonstrates how conversational commerce can be scaled responsibly across both product and operations.