OpenAI introduced ChatGPT Dots at DevDay, a new personal shopping agent designed to compete in the agentic commerce space (Retailgentic). The agent can search across multiple retailers including Amazon, Chewy, Petco, Petsmart, Crocs.com, and Dick's Sporting Goods, and includes features like product search, local inventory availability checking, and a "call your dot" function for specialized shopping tasks (Retailgentic).
Dots enters a growing category of personal shopping agents that now includes Meta Muse, GrokBot, Instinct, Microsoft CoPilot Autopilot, Gemini Spark, and Manus cue (Retailgentic). For commerce practitioners, this represents a significant shift in how consumers will discover products and make purchasing decisions, with AI agents now acting as intermediaries between retailers and shoppers, potentially disrupting traditional search and conversion funnels.