Organisation

Alta Daily

Also known as: Alta Daily

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3
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Jun 9, 2026 – Oct 8, 2026
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company

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AI-Powered Discovery Tools Transform E-Commerce Platforms

Gap launches AI styling and discovery tools across brands

Retail / DTC › Clothing and Clothing Accessories Retailers
DataLLM+1

Gap Inc. unveiled natural-language product discovery features for Old Navy and Banana Republic while launching an online styling experience with Alta Daily, integrating AI-generated outfit recommendations. Commerce teams should note Gap's shift toward agentic commerce and visual personalization as a competitive model for fashion retail discovery.

Retailers Deploy AI to Personalize Shopping and Discovery

Gap Inc. launches AI-assisted shopping across all brands

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
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Gap, Banana Republic, Old Navy, and Athleta are rolling out AI-powered discovery tools including Alta Daily for outfit curation and Daydream for conversational shopping, starting Monday during SF Tech Week. The move marks a major pivot 30 years after the retailer's first e-commerce site, as Gap navigates consumer wariness about AI recommendations—45% of regretted AI-assisted purchases are apparel and footwear.

Computer Vision Transforms Retail and Physical Store Operations

Alta Daily launches fashion app powered by Meta's Segment Anything Model

Retail / DTC › Clothing and Clothing Accessories Retailers
LLM

Alta Daily, a 2025 fashion app, uses Meta's Segment Anything Model to let users digitize their wardrobes and get outfit recommendations via natural language prompts. For commerce practitioners, SAM's ability to handle messy user-uploaded images at scale—processing 20+ million photos cost-effectively—demonstrates how open-source AI models can power consumer styling experiences that drive wardrobe engagement and reduce returns.