Organisation

BCG

Also known as: BCG

Articles
4
Coverage
Jun 23, 2026 – Nov 10, 2026
Type
company

Themes

Articles

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General AI in Commerce

Glance expands AI shopping with fit intelligence and visual try-on

Retail / DTC › Clothing and Clothing Accessories Retailers
AnalyticsCDP+1

Glance is integrating True Fit's fit intelligence with AI-powered visual dialogue to help shoppers see how products look on them before purchase, available across 60 million devices this holiday season. For apparel retailers, combining visualization with size recommendations based on real return data could reduce fit-related returns and boost conversion confidence.

Agentic Commerce Moves from Pilot to Production Reality

Shopify, NVIDIA, Google Cloud Move Agentic Commerce Past Pilots

Retail / DTC › Department Stores
ESB / iPaaSLLM

At Shoptalk Europe 2026, Shopify, NVIDIA and Google Cloud revealed that agentic commerce is no longer experimental—brands in Shopify's billion-product feed have doubled conversions and increased orders thirteenfold. The differentiator between leaders and laggards is not technology but leadership discipline: concentrating AI investment in fewer, higher-impact initiatives rather than scattering resources across pilot projects.

AI Commerce Tools Fail Without Quality Data Foundation

Agentic AI in retail depends on clean customer data foundations

Retail / DTC › Department Stores
CDPCRM+1

Agentic AI adoption is surging in retail, with GenAI browsers and chat services driving a 4,700% year-over-year traffic increase to US retail sites, according to BCG data. Retailers must prioritize data quality—cleansing, enrichment, matching, and monitoring—to enable AI agents to autonomously find and purchase products on behalf of consumers without compromising accuracy or customer trust.

Supply chains and retail visibility reshape for AI agents

Adobe Commerce: AI-Referred Traffic Surges 393% as Brands Optimize Visibility

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
EcommerceLLM+1

AI shopping assistants are rewriting product discovery, with AI-referred traffic to U.S. retail sites rising 393% year-over-year in Q1 2026 and converting 42% better than other sources. Retailers must optimize product content and structured data or risk invisibility to AI agents that scan for explicit attributes, specs, and use cases rather than browsing like humans.