General AI in CommerceAI-generated Hasbro launches Sixth Wall AI studio for character licensing
Manufacturing › Other Miscellaneous Manufacturing › Doll, Toy, and Game Manufacturing
Hasbro unveiled Sixth Wall, an AI studio introducing behavioral licensing that lets third parties authentically recreate characters like Optimus Prime and Mr. Potato Head in new digital experiences. The move lets commerce brands and platforms deploy branded AI characters while Hasbro maintains control over personality, voice, and safety guardrails.
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