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News › Organisations › Macy's Inc.

Organisation

Macy's Inc.

a.k.a. Also known as: Macy's Inc., Macy's

Articles
2
Coverage
Jun 16, 2026 – Jul 24, 2026
Type
company

Themes

  • AI-powered search and recommendations drive conversion gains1
  • Retailers adopt AI but struggle with operational scale1

Articles

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AI-powered search and recommendations drive conversion gainsAI-generated

Michaels' Ask Mike AI assistant doubles online conversion rates versus search

Retail / DTC › Office Supplies, Stationery, and Gift Retailers › Gift, Novelty, and Souvenir Retailers

Michaels launched Ask Mike, a Google Gemini-powered AI shopping assistant that has generated 75,000 conversations since its May debut, with shoppers converting at more than double the rate of traditional search users. For commerce teams, the tool demonstrates how conversational AI can drive higher engagement and larger basket sizes by guiding customers from inspiration to multi-item purchases in a single session.

Jul 24, 2026View full article →
Retailers adopt AI but struggle with operational scaleAI-generated

Macy's, Signet, and Ulta post Q1 gains with AI and digital focus

Retail / DTC › Department Stores

Major retailers including Macy's (1.8% growth), Signet Jewelers (0.8% growth), and Ulta Beauty (11.1% growth) reported Q1 earnings with digital initiatives and AI shopping assistants driving results. Commerce teams are watching how AI assistants and platform improvements translate earnings gains into competitive advantage as rivals accelerate similar investments.

Jun 16, 2026View full article →