Supply chains and retail visibility reshape for AI agentsAI-generatedAdobe Commerce: AI-Referred Traffic Surges 393% as Brands Optimize VisibilityRetail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise RetailersEcommerceLLM+1AI shopping assistants are rewriting product discovery, with AI-referred traffic to U.S. retail sites rising 393% year-over-year in Q1 2026 and converting 42% better than other sources. Retailers must optimize product content and structured data or risk invisibility to AI agents that scan for explicit attributes, specs, and use cases rather than browsing like humans.Jun 23, 2026Read full article →