Product

AI Creative Studio

by Amazon

Also known as: AI Creative Studio

Articles
1
Coverage
Jul 13, 2026
Type
AI content creation tool

Themes

Articles

View in news feed →
AI Adoption Hesitation Amid Retail Marketing Transformation

Marketers slow to adopt AI for influencer and CTV marketing

Technology Services › Advertising, Public Relations, and Related Services › Advertising Agencies
AnalyticsLLM

Only 25% of marketers use AI for influencer marketing, and 82% avoid AI in CTV campaigns, according to Modern Retail+ Research survey of over 100 marketing professionals in Q1 2026. Consumer demand for authenticity and creative control concerns are slowing adoption, even as AI tools for audience analysis and content creation become more accessible.