Gen Z and Gen Alpha Drive AI-Powered Retail InnovationGen Z and Gen Alpha reshape retail with AI-powered shopping discoveryRetail / DTC › Department StoresLLMRetailers are deploying AI chatbots as the new primary discovery channel for Gen Z and Gen Alpha shoppers, replacing traditional Google-to-Instagram-to-Amazon pathways. Commerce teams must build emotional brand connections outside AI transactions, since algorithms cannot replicate the human emotions driving purchase decisions.Oct 14, 2026Read full article →