AI-Powered Personalization Reduces Marketing WasteGoogle launches Universal Cart with holiday shopping intelligenceRetail / DTC › Health and Personal Care Retailers › Pharmacies and Drug RetailersEcommercePayment & Tax+1Google released Universal Cart to all US users on October 15, 2026, enabling shoppers to add items from multiple retailers to a single cart and track price changes across merchants. For commerce practitioners, this unified checkout experience—combined with Google's new data-driven 'When to Buy' guide—represents a shift in how consumers discover and purchase products across the holiday season.Oct 16, 2026Read full article →