AI-driven personalization and loyalty reshape customer shopping experienceUlta Beauty Deploys AI on 47M-Member Loyalty Data for PersonalizationRetail / DTC › Health and Personal Care Retailers › Pharmacies and Drug RetailersAnalyticsCDPUlta Beauty CEO Kecia Steelman revealed the retailer's 47-million-member loyalty program and years of data infrastructure investment are now fueling AI-driven personalization, demand prediction, and customer retention after the Target partnership exit. For commerce practitioners, the playbook demonstrates how clean data foundations enable AI to unlock competitive moats—and how prestige brands recognize the value of specialized retail ecosystems over general merchandise channels.Sep 18, 2026Read full article →
