Product

Gemini Enterprise for Customer Experience

by Google Cloud

Also known as: Gemini Enterprise for Customer Experience

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1
Coverage
Jul 24, 2026
Type
AI Platform

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Articles

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AI-powered search and recommendations drive conversion gains

Michaels' Ask Mike AI assistant doubles online conversion rates versus search

Retail / DTC › Office Supplies, Stationery, and Gift Retailers › Gift, Novelty, and Souvenir Retailers
LLMSearch

Michaels launched Ask Mike, a Google Gemini-powered AI shopping assistant that has generated 75,000 conversations since its May debut, with shoppers converting at more than double the rate of traditional search users. For commerce teams, the tool demonstrates how conversational AI can drive higher engagement and larger basket sizes by guiding customers from inspiration to multi-item purchases in a single session.