Product

Merchant Center

by commercetools

Also known as: Merchant Center

Articles
5
Coverage
Jun 9, 2026 – Oct 17, 2026
Type
SaaS Platform

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General AI in Commerce

commercetools launches Promotions Agent for AI-powered discount management

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
EcommerceLLM

commercetools introduced Promotions Agent, an AI tool that generates promotion drafts from plain-text instructions within its Merchant Center platform, handling complex mechanics like bundles, shipping discounts, and localized content. For commerce teams, the agent reduces manual configuration work, cuts pricing errors, and enables 50x faster response to competitor pricing changes during peak seasons.

Data quality emerges as critical foundation for AI success

e.l.f. Beauty CTO: bad data undermines AI commerce strategy

Retail / DTC › Health and Personal Care Retailers › Pharmacies and Drug Retailers
AnalyticsData+1

Ekta Chopra, Chief Technology and AI Officer at e.l.f. Beauty, discussed how the beauty retailer structures AI work across three dedicated pods covering agentic commerce, intelligent operations, and human-agent workflows, emphasizing that data quality is foundational to scaling AI initiatives. For commerce practitioners, the takeaway is that investing in data infrastructure and governance before pursuing AI ROI is non-negotiable—poor data guarantees poor AI outcomes.

Enterprise Retailers Deploy AI Solutions for Peak Season

commercetools launches AI-powered Smart Data Modeler for product catalogs

Media / Information Technology › Software Publishers
EcommerceLLM+1

commercetools released Smart Data Modeler, an AI assistant that analyzes product data and proposes structured product types and attributes in minutes, reducing what traditionally took months of manual modeling work. For commerce teams migrating from legacy systems or preparing catalogs for AI shopping channels, this cuts migration risk, accelerates time-to-market, and frees technical resources from repetitive schema design.

AI-powered commerce infrastructure modernizes product data management

commercetools launches Product Catalog module for enterprise commerce

EcommerceLLM+1

commercetools introduced Product Catalog, a standalone, commerce-native module that manages complex product data including variants, pricing, availability, and localized content without replacing existing systems. For commerce practitioners, the module addresses fragmented product data landscapes and prepares catalogs for AI-powered shopping experiences by providing structured, machine-readable product information.

AI optimization drives retail promotions and pricing

commercetools outlines six AI trends reshaping commerce promotions

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsEcommerce

commercetools published a guide identifying six AI trends transforming how brands manage promotions, from automating campaign setup to enabling autonomous operations. For commerce practitioners, this signals a shift from manual, reactive promotion management to AI-powered, real-time optimization that balances speed, accuracy and strategic decision-making.

Agentic AI and Autonomous Commerce Systems Reshape Shopping

commercetools launches AgenticLift for rapid AI commerce activation

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › All Other General Merchandise Retailers
EcommerceLLM+1

commercetools unveiled AgenticLift, an overlay-based platform that enables retailers to activate AI-driven shopping experiences on existing commerce stacks without full replatforming, supporting integration with ChatGPT, Gemini and Copilot. For commerce teams, this means competing in agentic commerce in days rather than months—activation speed now trumps transformation scale as the competitive advantage.