Product

Proxima

by Target

Also known as: Proxima

Articles
2
Coverage
Aug 14, 2026 – Aug 15, 2026
Type
Digital Twin Platform

Themes

Articles

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Retailers deploy AI to optimize inventory and supply chains

Target launches Proxima digital twin for inventory optimization

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsData

Target developed Proxima, a digital twin tool that simulates inventory decisions across its supply chain before implementation, helping the retailer identify and correct potential problems ahead of time. For commerce practitioners, this approach demonstrates how simulation-based decision support can reduce supply chain disruptions and improve product availability—Target saw a 2.5% improvement in fresh food on-shelf availability during pilot testing.

AI optimization drives retail promotions and pricing

Target deploys Proxima digital twin to optimize inventory and supply chain

Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
AnalyticsData

Target has launched Proxima, an in-house digital twin platform that mirrors its inventory positioning system to test supply chain decisions before implementation. The tool helps commerce teams predict disruptions, improve product availability, and modernize complex logistics processes with greater confidence.