Generative AI Drives Measurable Growth in E-Commerce Sales and TrafficAI-generated Zalando lifts Q1 GMV 21.7% with B2B growth and AI expansion
Retail / DTC › Warehouse Clubs, Supercenters, and Other General Merchandise Retailers › Warehouse Clubs and Supercenters
Zalando's gross merchandise volume reached $4.98 billion in fiscal Q1 2026, driven by 23.6% B2B sales growth and AI-powered fulfillment and product recommendations. Commerce teams should note how Zalando's Assistant tool—adopted by 10 million customers year-to-date—and robotic automation across its pan-European network demonstrate how AI and operational tech directly improve both customer engagement and fulfillment efficiency at scale.
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