Zalando achieved 21.7% year-over-year GMV growth in fiscal Q1 2026, reaching approximately $4.98 billion (Digital Commerce 360 - AI). The company's B2B unit drove significant momentum, with B2B sales growing 23.6% to about $344 million, while total group revenue climbed to $3.48 billion (Digital Commerce 360 - AI). Active customers reached a new high of 62.3 million, up approximately 10 million year-over-year, and the company's loyalty program Zalando Plus surpassed 18.5 million members (Digital Commerce 360 - AI).
AI has become central to Zalando's growth strategy. The Zalando Assistant, which provides personalized product recommendations for fashion and beauty, was consulted by approximately 10 million customers year-to-date, up from 6 million in all of 2025 (Digital Commerce 360 - AI). The company has deployed AI-driven robots across its fulfillment network that automate 2 million picks per month, and uses generative AI for image processing to detect visual errors and add missing product data to approximately 6,000 articles daily, enabling 85% of articles to go live in under three days (Digital Commerce 360 - AI). These advances underscore how AI and automation directly enhance both customer experience and operational scalability for multi-market retailers.