Bloomreach has partnered with Databricks as an activation partner for Databricks CustomerLake, a new category of Agentic CDP embedded natively within the Databricks platform (Bloomreach Blog). CustomerLake allows marketing and data teams to unify customer data, automate campaigns, and personalize experiences at massive scale without creating new silos or duplicating data (Bloomreach Blog).
Bloomreach's Loomi platform serves as the activation layer, executing CustomerLake's intelligence across email, SMS, onsite, and in-app channels while managing consent, preferences, frequency caps, and journey logic (Bloomreach Blog). Loomi maintains unified customer profiles enriched with behavioral, transactional, and engagement signals updated in milliseconds, trained on more than 12 years of interaction data from major ecommerce brands (Bloomreach Blog). For commerce practitioners, this closed-loop system enables a shift from static, calendar-based campaign planning to continuous, data-driven personalization that adapts as customer behavior and business priorities change.
The partnership represents a fundamental departure from traditional CDPs, which operate downstream from enterprise data systems. By embedding the CDP directly within the data platform and enabling AI agents to work with governed production data, the system eliminates the latency and complexity that typically separate customer intelligence from real-time execution (Bloomreach Blog).