US Foods Holding Corp. reported Q2 net sales increased by 4.5% year-over-year to $10.5 billion, with gross profit expanding by 8.0% to $1.9 billion (Digital Commerce 360 - AI). CEO David Flitman told investors that US Foods was leveraging AI to serve customers, enable the sales force, optimize supply chain, and manage enterprise functions, describing the company as "the industry leader in digital innovation with an ecosystem increasingly enhanced by AI" (Digital Commerce 360 - AI).
Among concrete AI deployments, US Foods developed Visit Assistant Insights, an internally built tool that provides sellers with customer-specific insights to improve sales call preparation. Within the tool's first six weeks of use, it delivered more than 700,000 actionable insights to sellers working on independent restaurant accounts (Digital Commerce 360 - AI). The company is also piloting a generative AI-powered chatbot to enable sellers to access real-time answers and recommendations within their daily workflow, and deploying AI-driven demand forecasting and labor planning to improve service and reduce working capital (Digital Commerce 360 - AI).
For B2B commerce practitioners, US Foods' approach demonstrates how practical AI embedded in core business processes—rather than standalone experiments—can drive measurable outcomes in sales productivity, inventory efficiency, and supply chain execution. The company maintained its 2026 full-year outlook of net sales growth within 4% to 6%, signaling confidence that AI investments will sustain competitive advantage in wholesale distribution (Digital Commerce 360 - AI).