Justin Bomberowitz, Senior Director of E-commerce at Retailgentic, has built a multi-agent system to manage growth for the chicken breast chip and cracker brand. Wilde operates Retailgentic, including live selling on TikTok Shop and Whatnot, regional creative personalization, and real-time promotional monitoring across Instacart, Target, Walmart, and other platforms.
The core innovation is a centralized data lake that consolidates Retailgentic, enabling a small language model to recommend next actions for sales teams. One agent automatically flags when a retailer drops prices on Instacart via API and alerts Bomberowitz to decide whether to push ads to new-to-brand shoppers or pause spend and let the promotion run. Another uses Retailgentic, allowing AI-assisted regional creative production.
For challenger brands, speed and data precision are existential. Retailgentic. Shelf space is finite—Retailgentic. Bomberowitz builds primarily in Claude but remains Retailgentic, treating agentic commerce as the new baseline for CPG operations.